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Present shock : When everything happens now

por Douglas Rushkoff

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3491074,052 (3.73)1
"An award-winning author explores how the world works in our age of "continuous now" Back in the 1970s, futurism was all the rage. But looking forward is becoming a thing of the past. According to Douglas Rushkoff, "presentism" is the new ethos of a society that's always on, in real time, updating live. Guided by neither history nor long term goals, we navigate a sea of media that blend the past and future into a mash-up of instantaneous experience. Rushkoff shows how this trend is both disorienting and exhilarating. Without linear narrative we get both the humiliations of reality TV and the associative brilliance of The Simpsons. With no time for long term investing, we invent dangerously compressed derivatives yet also revive sustainable local businesses. In politics, presentism drives both the Tea Party and the Occupy movement. In many ways, this was the goal of digital technology--outsourcing our memory was supposed to free us up to focus on the present. But we are in danger of squandering this cognitive surplus on trivia. Rushkoff shows how we can instead ground ourselves in the reality of the present tense. "--"In the 1970s futurism was in. But looking forward has become a thing of the past. According to Rushkoff, "presentism" is the new ethos of a society that's always on, in real time, updating live. Rushkoff shows how this trend is both exhilarating and disorienting. This was the goal of technology--outsourcing our memory was supposed to free us up to focus on the present. But we are in danger of squandering this cognitive surplus on trivia. Rushkoff shows how we can instead ground ourselves in the reality of the present tense"--… (más)
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I found the topic of this book fascinating, but struggled to get past the first hundred pages.
  resoundingjoy | Jan 1, 2021 |
With a nod to Alvin Toffler, Rushkoff speaks to our relationship with time, one that has been shaped by both culture and technology. He denotes a marked shift in our focus from futurism to presentism, and while upon first blush this sounds like a vast improvement - evoking the ideas of Eckhart Tolle and The Power of Now - Rushkoff points out that the now we are chasing in our Facebook updates and Twitter feeds is a moment that has just passed somewhere else. ( )
  markflanagan | Jul 13, 2020 |
This book is a little old now, probably belonging more to the 2005-2015 era when we were still defining the "Web 2.0" trend. Still, I thought it had some lessons for 2020, primarily to slow down and breathe where you can, because humans aren't being blessed with more resources to handle the increasing glut of information and events happening to us. The author's jargon was original, if a little too precious. ( )
  jonerthon | Jun 5, 2020 |
Goodbye hero's journey. Hello gamers narrative. ( )
  robkall | Jan 3, 2019 |
Meh ( )
  grebmops | Apr 9, 2018 |
Mostrando 1-5 de 10 (siguiente | mostrar todos)
The title—and the cover, for that matter—is a play on Alvin Toffler’s ’70s best-seller, Future Shock. Rushkoff argues that the future arrived a while ago, and that as the result of the constant and immense flood of information and entertainment—from a book available by clicking a computer button to a phone alert that tells us what our office mate is having for dinner—we live constantly in the moment.

But not in that beautiful, Zen meditative way.
añadido por KelMunger | editarLit/Rant, Kel Munger (Jul 15, 2013)
 
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"An award-winning author explores how the world works in our age of "continuous now" Back in the 1970s, futurism was all the rage. But looking forward is becoming a thing of the past. According to Douglas Rushkoff, "presentism" is the new ethos of a society that's always on, in real time, updating live. Guided by neither history nor long term goals, we navigate a sea of media that blend the past and future into a mash-up of instantaneous experience. Rushkoff shows how this trend is both disorienting and exhilarating. Without linear narrative we get both the humiliations of reality TV and the associative brilliance of The Simpsons. With no time for long term investing, we invent dangerously compressed derivatives yet also revive sustainable local businesses. In politics, presentism drives both the Tea Party and the Occupy movement. In many ways, this was the goal of digital technology--outsourcing our memory was supposed to free us up to focus on the present. But we are in danger of squandering this cognitive surplus on trivia. Rushkoff shows how we can instead ground ourselves in the reality of the present tense. "--"In the 1970s futurism was in. But looking forward has become a thing of the past. According to Rushkoff, "presentism" is the new ethos of a society that's always on, in real time, updating live. Rushkoff shows how this trend is both exhilarating and disorienting. This was the goal of technology--outsourcing our memory was supposed to free us up to focus on the present. But we are in danger of squandering this cognitive surplus on trivia. Rushkoff shows how we can instead ground ourselves in the reality of the present tense"--

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