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Cargando... American Icon: Alan Mulally and the Fight to Save Ford Motor Company (edición 2013)por Bryce G. Hoffman (Autor), David Tran (Diseñador de cubierta), Leonard Henderson (Diseñador)
Información de la obraAmerican Icon: Alan Mulally and the Fight to Save Ford Motor Company por Bryce G. Hoffman
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. American Icon provides a recap of the history of Ford Motor Company before focusing on the company's recent history including it's near bankruptcy, the decision to bring Alan Mullally in as CEO, and the decisive steps that were taken, betting everything on a final plan to pull the company back from the brink, re-structuring the company, introduce new lines of products, and working to change consumer perception of one of America's oldest automotive companies. The return of Ford Motors to national prominence and relative health. The most interesting thing to me here is how workers/unions appear as burdens to be shed. That left the hagiographic account of Ford’s CEO with a little of the flavor of “the operation was a success, but the patient died.” It was also funny to read how Ford negotiated its way out of a lot of its retiree health care promises, then Ford executives got huffy that the other big two carmakers were getting federal money they wouldn’t have to pay back—they saw the promises they broke as completely justified, but others were egregious ne’er-do-wells. sin reseñas | añadir una reseña
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description. No se han encontrado descripciones de biblioteca. |
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If you can read past this, though, it is an interesting story; and despite the usual flaws it is above average for the genre.
> Mulally piled in with his press aide, Karen Hampton; Ford Americas group controller Bob Shanks; and John Kostiuk, the head of Ford’s motor pool. Bodyguards traveled in two other vehicles ahead and behind Mulally’s Escape. The inconspicuous motorcade spent ten hours on the road, stopping only for bathroom breaks. … Given the security escort the trip required, it probably would have been cheaper to take the Gulfstream. But Ford had learned the hard way that appearance counted for more than reality inside the Beltway. That morning, the automaker announced that it was selling all of its corporate jets. ( )