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Cargando... The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (2011 original; edición 2011)por Eric Ries (Autor)
Información de la obraEl método Lean Startup por Eric Ries (2011)
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. This one was difficult to grasp onto. Or I am not his audience or not in a place to receive it. The author might have had important points, but it was difficult to find them. I wish he used more concrete structure and less buzz words. I think it's something about modeling your product as you go live? Frequent examples of success in reference to "the Lean Startup model" but not many references to what the method actually is. So at about 50% I stopped reading. This is a book I have been meaning to read for years and never got around to. It contains lots of useful advice and good case studies explaining experiences of what has and hasn't work. The book is oriented towards software development startups (and software development innovation in general in any sized organisation) and could have easily been condensed into a third its size. Key takeaways: - Build, Measure, Learn (go through this loop as fast as you can) - Use validated learning and measure using actionable metrics, not vanity metrics. Use cohort analysis. - Do split testing to measure what matters to customers - Build a Minimal Viable Product (MVP), gain quick feedback from customers, learn quickly and evolve as required - Use 5 whys for root cause analysis and identifying what to target in terms of improvements Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. sin reseñas | añadir una reseña
El me?todo Lean Startup supone un nuevo enfoque que se esta? adoptando en todo el mundo para cambiar la forma en que las empresas crean y lanzan sus productos.Eric Ries define una startup como una organizacio?n dedicada a crear algo bajo condiciones de incertidumbre extrema. Esto se cumple tanto para aquellas personas que trabajan en el garaje de su casa como para un grupo de profesionales experimentados de una de las empresas queaparecen en el ranking de la revista Fortune. Lo que todos ellos tienen en comu?n es la misio?n de traspasar la incertidumbre para encontrar el camino hacia un negocio sostenible.El enfoque que el autor nos muestra en El me?todo Lean Startup hace que las empresas sean ma?s eficientes en el uso del capital y que apoyen de manera ma?s efectiva la creatividad humana. Se trata de poner en marcha diversas pra?cticas que acortan el ciclo de desarrollo del producto, miden el progreso real sin recurrir a los indicadores vanidosos y ayudan a entender que? es lo que realmente quieren los consumidores.Adema?s, este me?todo permite a la empresa cambiar de direccio?n con agilidad y alterar los planes minuto a minuto.En lugar de despilfarrar tiempo disen?ando elaborados planes de negocio, el me?todo Lean Startup ofrece a los emprendedores de empresasgrandes y pequen?as la mejor manera para poner a prueba de forma continua su visio?n, para adaptarla y ajustarla antes de que sea demasiado tarde. No se han encontrado descripciones de biblioteca. |
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Implementation: two stars
This book contains some interesting ideas about the development of products and companies. It provoked numerous thoughts and questions about where I want to go with my own company, so it was definitely useful. However, I feel that the things described in the book can be summarized in a few pages -- as many have said before me. Ries' tone gets repetitive and a bit preachy after a few chapters. The case studies do add something to the book, but since they only cover a very specific kind of startup they are not of interest to all readers. ( )