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Ringing True

por Robert Morrow

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It is the summer of 2005, the year of fear and loathing in America. Seattle resident Justin Raines wants to do something about the deplorable state of the human race. When his friend, Shelby Mirabeau, suggests launching a new world religion focused on accepting responsibility, Justin agrees only because he lacks a better idea. When their first laughable attempts at a launch fail, Shelby pushes Justin into an unholy alliance with Matthias Bender, the dark angel of American capitalism, who sells the idea of corporate religion to the skeptical founders. Through guerrilla marketing techniques, Internet advertising, and unexpected support from one of Hollywood's leading ladies, the religion Ringing True becomes a worldwide sensation. Still, the success is not exactly what Justin had in mind. He finds himself tangled in a series of plots involving corporate politics, financial sleight-of-hand, and a porn star who wants a piece of the action. As their enterprise faces dramatic challenges, Justin and Shelby finally discover what really rings true for them.… (más)
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Esta reseña ha sido escrita para Sorteo de miembros LibraryThing.
I think Mr. Morrow has something here. I've never read a book like it. Smart, funny, and the characterization is superb.
A new religion, indeed. I want to read more from him.
There is no drivel here, just pure entertainment. ( )
1 vota croknot1 | Feb 15, 2011 |
Esta reseña ha sido escrita para Sorteo de miembros LibraryThing.
I really loved this book. It was an easy read, but very thought provoking. It’s true that too many religions now preach love and humility, but encourage hatred and fear of those who believe different. This book takes us on the journey of two college students who decide that they want to change that.

Justin and Shelby had great intentions when they started out on their quest to save the world from self-destruction. However, by joining up with Justin’s roommate Matthias, they opened themselves up to their own implosions.

Even if you have the best of intentions, if you go about it the wrong way, you ruin what you had planned. This book shows just that.

I received this book from LibraryThing Member Giveaways in exchange for a review.
1 vota wakela | Feb 12, 2011 |
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It was a clear late-summer night in the Emerald City in the year 2005, and all across Seattle, from then-trendy Belltown to grungy Pioneer Square to the dark metallic venues in the industrial rehab of SoDo, the young were out in force for an evening of music, booze and bar food. 
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Let me begin with the ‘we’re too young’ argument. In case you haven’t noticed, nearly everything that has had a social impact in the last fifty years has been initiated by people who were too young, mainly people in their twenties. Think of Elvis, the Beatles, the Sixties protesters, Woodward & Bernstein, Bill Gates, Steve Jobs, those guys at Google, all the losers who are somehow making a big splash today. America is always looking for something new, always rushing to the next big thing—and it doesn’t matter if it’s any good or not. Our generation is uniquely qualified for this mission because we don’t know shit and we don’t let that stop us!
Second, let’s look at the idea that a religion’s founder has to be special, divine or enlightened. How do we know that all that wasn’t just self-promotion or the marketing tactics used by followers to give the movement some credibility with the stupid? We hear all the time how this new singer or actress is a legend after one crappy CD or one lousy movie. It’s all marketing, Justin. Mar-ke-ting!” She paused and took another sip. “And that means we’re perfect for this. We’re Americans—it’s in the blood!
Although the great push meant that everything was ready to go by the first week of January, Matthias moved the launch date back to January 23. He explained he wanted a clear field without competition from Elvis, Richard Nixon or Martin Luther King. On the other hand, he wanted to get the ads running long before Ash Wednesday because he had invested a good chunk of the ad money in targeting American Catholics (“Pedophilia and an ex-Nazi for a Pope? Slam dunk!”).
The real value of any human endeavor lies in how far it advances the human condition.
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Robert Morrow is a name used by two separate authors. Robert Morrow is the author of Ringing True. The other Robert Morrow wrote a book on Bluetooth technology.
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It is the summer of 2005, the year of fear and loathing in America. Seattle resident Justin Raines wants to do something about the deplorable state of the human race. When his friend, Shelby Mirabeau, suggests launching a new world religion focused on accepting responsibility, Justin agrees only because he lacks a better idea. When their first laughable attempts at a launch fail, Shelby pushes Justin into an unholy alliance with Matthias Bender, the dark angel of American capitalism, who sells the idea of corporate religion to the skeptical founders. Through guerrilla marketing techniques, Internet advertising, and unexpected support from one of Hollywood's leading ladies, the religion Ringing True becomes a worldwide sensation. Still, the success is not exactly what Justin had in mind. He finds himself tangled in a series of plots involving corporate politics, financial sleight-of-hand, and a porn star who wants a piece of the action. As their enterprise faces dramatic challenges, Justin and Shelby finally discover what really rings true for them.

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