While I wouldn’t say the book is for idiots, it is pretty basic. While it is inclusive, covering most aspects of both on line and on site selling, from insurance to figuring out prices to tax issues and setting up web sites, some of what is includes is fairly obvious. You have to pay sales and income taxes; at shows you have to set up and tear down a booth; don’t sell your crafts if they aren’t quality goods. That can be boring to anyone who has done any type of selling at all, or even started looking into it. But if you’re a beginner, this is a good book. The author devotes space to *how* to figure out your exact costs, rather than just saying “Figure out your costs”, and how to figure out the pros and cons of different craft selling websites, things that people can have trouble with. And while the author is herself a jewelry artist, the information she presents is applicable to any type of crafter. ( )