Lee Vinsel

The Innovation Delusion brought to mind a phenomenon I've noticed since my young adult days. There's a natural tendency to want to be a part of the new and different, or other words, the short term. Doing the everyday work of taking care of what we have requires an enormous investment of time, focus and most importantly human resources. Hence, the opposite of short term thinking in nearly every sense.

In one of the chapters there's a funny anecdote about how managers at some company found the authors' consulting firm by Googling "F**K innovation". And that was the start of a business partnership. Closer to home, I was on a Zoom meeting just this morning and one of the VPs tossed out a few "innovation" buzz phrases to kick off his speech. And this a person whom I trust more than most of the executive leadership. It was all pretty harmless, but it was also without real substance. It's just biz-talk and doesn't carry much weight unfortunately. It's understandable to find yourself tuning out the chatter and want to focus more on the real improvements discussed in this book.… (más)