Jack Trout (1935–2017)
Autor de Positioning: The Battle for Your Mind
Sobre El Autor
John Francis Trout was born in Manhattan, New York on January 31, 1935. He graduated from Iona College and then served as a flight navigator in the Navy. Afterward, he got a job in General Electric's advertising and training program. He later joined Uniroyal as a division advertising manager. In mostrar más 1967, he went to work for Al Ries at his advertising agency, Ries Cappiello Colwell. Trout eventually became its president and a partner, and the agency became known as Trout and Ries. They worked together until 1994, when Trout started his own firm, Trout and Partners. Trout wrote numerous books including Positioning: The Battle for Your Mind with Al Ries, Differentiate or Die: Survival in Our Era of Killer Competition with Steve Rivkin, and Repositioning: The New Battle for Your Mind with Steve Rivkin. He died from intestinal cancer on June 4, 2017 at the age of 82. (Bowker Author Biography) mostrar menos
Créditos de la imagen: By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=57247118
Obras de Jack Trout
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (1998) 136 copias
Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros (1980) 52 copias
Obras relacionadas
Rethinking the Future: Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets, and… (1993) — Contribuidor — 118 copias
Etiquetado
Conocimiento común
- Fecha de nacimiento
- 1935-01-31
- Fecha de fallecimiento
- 2017-06-05
- Género
- male
- Nacionalidad
- USA
- Lugar de nacimiento
- New York, New York, USA
- Lugar de fallecimiento
- Old Greenwich, Connecticut, USA
- Educación
- Iona College
- Ocupaciones
- marketing strategist
- Organizaciones
- Ries Cappiello Colwell (advertising)
Miembros
Reseñas
Listas
My List (3)
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Estadísticas
- Obras
- 26
- También por
- 2
- Miembros
- 2,926
- Popularidad
- #8,755
- Valoración
- 3.6
- Reseñas
- 21
- ISBNs
- 169
- Idiomas
- 14