Imagen del autor
2 Obras 298 Miembros 13 Reseñas

Sobre El Autor

Incluye el nombre: Bill Tancer

Créditos de la imagen: John Burlinson

Obras de Bill Tancer

Etiquetado

Conocimiento común

Miembros

Reseñas

Market research using aggregated online behavior and illustrating principles of viral behavior described in Gladwell's _Tipping Point_. Interesting, fun to read, short. Detailed analysis of Tila Tequila as a "superconnector". Inventing your own Claritas PRIZM geodemographic market segmentation could become a fun party game. Am I bohemian mix? money and brains? or (not so) young digerati? It is so myers briggs.
 
Denunciada
jennifergeran | 12 reseñas más. | Dec 23, 2023 |
Interesting use of internet search data to learn what people really think and do.
 
Denunciada
MrsBond | 12 reseñas más. | Jun 27, 2023 |
This was an interesting snapshot of the developing data interpretation scene at the end of the '00s, and smoothly written, although some of the conclusions Tancer came to about how drastically our society is changing didn't quite follow from his data and logical leaps.
 
Denunciada
et.carole | 12 reseñas más. | Jan 21, 2022 |
Like the author, I have to admit that I love data. And this book describes a data-miner’s dream. The author has information about the searches made and websites visited by 10 million users (!) and has demographic information for about a quarter of them. Throughout the book, the author does a great job explaining the data processing behind his conclusions. He writes in an engaging tone and is clearly excited about his work. But what really kept me interested in this book were the cool connections and conclusions he could draw from people’s online behavior.

Read more here...
… (más)
 
Denunciada
DoingDewey | 12 reseñas más. | Jun 29, 2014 |

También Puede Gustarte

Estadísticas

Obras
2
Miembros
298
Popularidad
#78,715
Valoración
3.2
Reseñas
13
ISBNs
11
Idiomas
1

Tablas y Gráficos