Craig Stull

A very insightful process that focus on the customers instead of your organization. Are you catering to your sales reps, your boss, your CEO, or your customers? How do you know that you are catering to your customers? Only if you actually listen to your customers in their own turf you can understand them. You do not have one type of customers, you have several buyer personas, and you need to identify them and find out what problems they face and how to help them.