Elizabeth Hyde Stevens

A great read for artists of all kinds. This book was a nice interpretation of Jim Hensen's life and career, including his attitude about money and the corporate environment, which also sometimes played out in his work (and entertained us). One of the most important lessons to be learned from this book is that it's possible to make money through art, but also that an artist should never completely turn over management or the business side of their enterprise to someone else because no one will represent your interests the same way that you can. Work with others (including large corporations), but do so as a partnership and never give up your rights or control in the name of making a fast deal or quick money.

If you're an artist, don't neglect increasing your business savvy. It doesn't necessarily compromise you as an artist: it will protect you so that you can continue to make great art and build an audience so that you can be successful.… (más)