Carly A. Riordan

Comprehensive

For anyone who is thinking about starting a business or even just starting to sell products or services on his or her own, this book will make sure the business aspects and personal aspects are well thought out before continuing.

In this conversational how-to book, the author presents business decisions to make well before starting with well-organized charts, checklists, journaling prompts, and items to consider. The author covers basics to help individuals and groups decide what kind of business to form, marketing ideas, branding ideas, how to set pricing of products and services, hiring strategies and reasons to bring on employees, how to use social media to promote your business and so much more. This book also covers important personal health issues such as making time to exercise, sleep, eat well, spend time with family and friends, and more.

The best part of this book was the female business owner features in which the author interviewed various entrepreneurs about how they started out, what they would have done differently, and important lessons learned.

Overall, this book is an excellent starting point that will help entrepreneurs research further and find help in areas they need.… (más)