Erik Qualman

I had a two day class last week and this is one of five books I noted for near future reading. I found it on Open Library, so it got the first nod.

I was surprised that a book published in 2009 on social media would have so much still relevant, but this did, even though the players have changed (MySpace gone, Snapface and Instachat here). People want to know what the majority is doing, businesses need to use social media to survive, social media can effect change (look at Arab Spring and US elections - Obama cited, and the other numbingly unforeseen), social media as product referral and marketing shift, "transparency" may become a norm whether wanted or not (the ubiquity of phone cameras was only beginning in 2008-9)...

And an inconsequential observation - I had no idea Hulu was so big back in 2009. Huh.

Good read, quick, and not as dated as it could be.… (más)

All I can say about this book is lame....just lame.

Maybe I should have followed the author's advice at the beginning, instead of reading the whole book:
"Already have digital common sense? Gift this book to a person you care about who isn't so savvy"

The author uses a lot of real life examples to illustrate his points. Unfortunately he uses the same examples on different pages for different points.
The book seems also a bit scattered, where topics jump around and don't seem really well organized.
He doesn't say anything that a person with normal common sense and a little bit of awareness of cyber space won't already know.

I like topics like cyber bullying, because I think this is a big problem. However, many of the examples read like a tabloid instead of cautionary tales. I found the tone of the book to often be sansationalistic, rather than educational.
… (más)

All I can say about this book is lame....just lame.

Maybe I should have followed the author's advice at the beginning, instead of reading the whole book:
"Already have digital common sense? Gift this book to a person you care about who isn't so savvy"

The author uses a lot of real life examples to illustrate his points. Unfortunately he uses the same examples on different pages for different points.
The book seems also a bit scattered, where topics jump around and don't seem really well organized.
He doesn't say anything that a person with normal common sense and a little bit of awareness of cyber space won't already know.

I like topics like cyber bullying, because I think this is a big problem. However, many of the examples read like a tabloid instead of cautionary tales. I found the tone of the book to often be sansationalistic, rather than educational.
… (más)

All I can say about this book is lame....just lame.

Maybe I should have followed the author's advice at the beginning, instead of reading the whole book:
"Already have digital common sense? Gift this book to a person you care about who isn't so savvy"

The author uses a lot of real life examples to illustrate his points. Unfortunately he uses the same examples on different pages for different points.
The book seems also a bit scattered, where topics jump around and don't seem really well organized.
He doesn't say anything that a person with normal common sense and a little bit of awareness of cyber space won't already know.

I like topics like cyber bullying, because I think this is a big problem. However, many of the examples read like a tabloid instead of cautionary tales. I found the tone of the book to often be sansationalistic, rather than educational.
… (más)