Dan Norris

Use the words 'Content Marketing' in your job? You should buy this book

Dan Norris (from “The 7 Day Startup”) has a bias for action, and enough years getting it wrong to have worked out how to get it right. He’s become famous by giving away great material in his blogs, his downloads, his transparency in opening his accounts in a monthly post.

This book is aimed squarely at the bootstrappers and online businesses with high-growth ideas but no advertising budget. Dan wants this “to be the most actionable book on content marketing in the world”, and I think he’s delivered on that. The problem many people find with the phrase “Content Marketing” is that they concentrate on the word “Content” and forget about the “Marketing”.

Dan provides a simple 3-piece framework, with plenty of downloadable material to help you build your own content marketing strategy. I thought the 1st chapter gave me enough seriously good insights to be worth buying in its own right.

Summary: this book is great. Buy this book.

Disclosure: I was given a review copy… (más)