Katy Milkman

The techniques Milkman describes mostly have been around for while: attach fun things to unpleasant things, reading fun books at the gym; accomplish big changes by breaking into smaller steps, save $3 a day instead of $150 per month; time reminders for the decision moment to be most effective, remind people to wear seat belts as they get into their cars instead of five minutes before. The one I found novel was: instead of offering people who are struggling advice, ask them for advice. In a work situation this is asking someone who is perhaps not doing well to mentor someone else. People believing that can do something (because you asked them to teach another) often rise to the expectation. At the end of the day, the book's biggest contribution is citing experiments Milkman and other performed to verify the techniques rather than the typical anecdote recounts.… (más)