Marshall McLuhan (1911–1980)
Autor de Comprender Los Medios De Comunicacion/ Understanding Media: Las Extensiones Del Ser Humano/ the Extensions of Man (Paido
Sobre El Autor
A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its mostrar más rapid-fire format, mixing programs and advertisements, conveyed as much as---or more than---any single broadcast element. McLuhan grew up in the prairie country of the Canadian West and studied English at the University of Manitoba and Cambridge University. As television entered a period of huge growth during the 1950's, McLuhan, then a college professor, became interested in advertising. He thought of it as something to be taken seriously as a new culture form, beyond its obvious capability of selling products. That interest led to his increasing speculation about what media did to audiences. In his unpredictable modern poetry classes at the University of Toronto, he spoke more and more of media. The students he taught were the television generation, the first to grow up with the medium. Many were fascinated by McLuhan's provocative observations that a medium of communication radically alters the experience being communicated. A society, he said, is shaped more by the style than by the content of its media. Thus, the linear, sequential style of printing established a linear, sequential style of thinking, in which one thing is considered after another in orderly fashion: it shaped a culture in which (objective) reason predominated and experience was isolated, compartmentalized, and repeatable. In contrast, the low-density images of television, composed of a mosaic of light and dark dots, established a style of response in which it is necessary to unconsciously reconfigure the dots immediately in order to derive meaning from them. It has shaped a culture in which (subjective) emotion predominates and experience is holistic and unrepeatable. Since television (and the other electronic media) transcends space and time, the world is becoming a global village---a community in which distance and isolation are overcome. McLuhan was crisp and assured in his pronouncements and impatient with those who failed to grasp their import. McLuhan's most famous saying, "the medium is the message," was explicated in the first chapter of his most successful book, "Understanding Media," published in 1966 and still in print. It sold very well for a rather abstruse book and brought McLuhan widespread attention in intellectual circles. The media industry responded by seeking his advice and enthusiastically disseminating his ideas in magazines and on television. These ideas caused people to perceive their environment, particularly their media environment, in radically new ways. It was an unsettling experience for some, liberating for others. Though McLuhan produced some useful insights, he was given to wild generalizations and flagrant exaggerations. Some thought him a charlatan, and he always felt himself an outcast at the university, at least partly because of his disdain for print culture and opposition to academic conventions. He never seemed quite as energetic after an operation in 1967 to remove a huge brain tumor, but he continued to work and teach until he suffered a stroke in 1979. He died a year later. Though today his writings are not discussed as much by the general public, his thesis is still considered valid and his ideas have become widely accepted. (Bowker Author Biography) mostrar menos
Créditos de la imagen: 1967 photo by Bernard Gotfryd
Obras de Marshall McLuhan
Comprender Los Medios De Comunicacion/ Understanding Media: Las Extensiones Del Ser Humano/ the Extensions of Man… (1964) 2,853 copias
L'uomo e il suo messaggio: le leggi dei media, la violenza, l'ecologia, la religione (1996) 3 copias
The Antigonish Review (Number 74-75) 2 copias
Die magische Kanäle. 1 copia
La galaxie Gutenberg 1 et 2 1 copia
Marshall McLuhan 1 copia
Obras relacionadas
Etiquetado
Conocimiento común
- Nombre legal
- McLuhan, Herbert Marshall
- Fecha de nacimiento
- 1911-07-21
- Fecha de fallecimiento
- 1980-12-31
- Lugar de sepultura
- Holy Cross Cemetery, Thornhill, Ontario, Canada
- Género
- male
- Nacionalidad
- Canada
- Lugar de nacimiento
- Edmonton, Alberta, Canada
- Lugar de fallecimiento
- Toronto, Ontario, Canada
- Causa de fallecimiento
- complications of stroke
- Lugares de residencia
- Winnipeg, Manitoba, Canada
Cambridge, England, UK
St. Louis, Missouri, USA
New York, New York, USA - Educación
- University of Cambridge (BA|1936|MA|1940|D.Phil|1943 - Trinity Hall)
University of Manitoba (BA|1933|MA|1934 - English) - Ocupaciones
- professor (English)
philosopher - Relaciones
- Parker, Harley
Kenner, Hugh (student)
Brooks, Cleanth (friend)
Fiore, Quentin (collaborator) - Organizaciones
- University of Wisconsin-Madison
Saint Louis University
Assumption College
University of Toronto (St. Michael's College) - Premios y honores
- University Gold Medal in Arts and Science, University of Manitoba (1933)
IODE War Memorial Scholarship ( [1934, 1935])
Latham Prize, Cambridge University ( [1934] ∙ [1935])
Governor-General's Award for critical prose (1963)
Honorary Doctorate (University of Manitoba ∙ 1967)
Honorary Doctorate (Simon Fraser University ∙ 1967) (mostrar todos 23)
Honorary Doctorate (Grinnell University ∙ 1967)
Honorary Doctorate (University of Windsor)
Honorary Doctorate (Assumption College)
Honorary Doctorate (Humane Letters ∙ University of Rochester ∙ 1969)
Order of Canada (1970)
Insitute for Public Relations ( [1970])
Fellow, Royal Society of Canada ( [1973])
Christian Culture Award, Assumption College ( [1973])
Gold Medal Award, Italian Republic ( [1973])
President's Cabinet Award, University of Detroit
L.L.D., University of Western Ontario (1973)
Citation, Religious Educational Association of the United States and Canada (1973)
Civic Award of Merit, City of Toronto (1974)
Man of Achievement Diploma, National Biographical Centre, Cambridge, England (1975)
Honorary Doctorate (University of Toronto ∙ 1976)
Honorary Doctorate (University of Wisconsin ∙ 1979)
Molson Prize (1967)
Miembros
Reseñas
La galaxia Gutenberg por Marshall McLuhan
Obra polémica, revolucionaria e inquietante, plantea una reflexión de permanente actualidad. Si la invención de la imprenta provocó una revolución cultural que dio paso al individualismo moderno, ahora la cultura audiovisual está desplazando la letra impresa y devuelve al ser humano a su forma primitiva de vivir y pensar.
En este libro se habla acerca del impacto de las nuevas tecnologías en la sociedad, con énfasis en la aparición de la imprenta y en las modificaciones que este artefacto hizo sobre la estructura mental de las personas. Se relaciona con la sociedad del conocimiento, en la medida en que hace un análisis de la tecnología que podría aplicarse fácilmente sobre los avances tecnológicos disponibles en la actualidad.
excelente libro, habla acerca de las consecuencias de la tecnología electrónica en lo que McLuhan llamaba el “hombre tipográfico”.
Listas
Premios
También Puede Gustarte
Autores relacionados
Estadísticas
- Obras
- 56
- También por
- 8
- Miembros
- 7,697
- Popularidad
- #3,165
- Valoración
- 3.8
- Reseñas
- 77
- ISBNs
- 223
- Idiomas
- 21
- Favorito
- 23
