Imagen del autor

Philip Kotler

Autor de Marketing Management

215+ Obras 4,159 Miembros 36 Reseñas

Sobre El Autor

Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management

Incluye los nombres: P Kotler, Philip Kotler, Phillip Kotler, PHILLIP KOTLER,, Philip T Kotler, Ф. Котлер, etc. Philip Kotler, Phlilip et al. Kotler, Professor Philip Kotler

Series

Obras de Philip Kotler

Marketing Management (1980) 1,108 copias
Principios de marketing (1983) 808 copias
Marketing: An Introduction (1987) 208 copias
El Marketing Segun Kotler (1999) 199 copias
A framework for marketing management (2000) 111 copias
Strategic marketing for nonprofit organizations (1975) 99 copias
Los 80 conceptos esenciales de marketing de la A a la Z (2003) 95 copias
Marketing for Hospitality and Tourism (1996) 80 copias
Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources (1998) 77 copias
Marketing 3.0 (2010) 74 copias
Los diez pecados capitales del marketing : indicios y soluciones (2000) 63 copias
Chaotics: The Business of Managing and Marketing in the Age of Turbulence (2009) 52 copias
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004) 52 copias
Marketing for Congregations: Choosing to Serve People More Effectively (1992) 48 copias
Marketing Management (12th Edition) (2005) 48 copias
Marketing 4.0: Moving from Traditional to Digital (2016) 42 copias
Standing Room Only: Strategies for Marketing the Performing Arts (1997) 40 copias
Lateral Marketing: New Techniques for Finding Breakthrough Ideas (1901) 39 copias
Confronting Capitalism: Real Solutions for a Troubled Economic System (2015) 35 copias
Social Marketing (1989) 30 copias
FAQs on Marketing: Answered by the Guru of Marketing (2005) 30 copias
Social Marketing: Influencing Behaviors for Good (2007) 28 copias
Marketing Moves: A New Approach to Profits, Growth & Renewal (2002) 27 copias
Marketing (1996) 27 copias
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions (2005) 26 copias
Marketing Professional Services - Revised (1984) 26 copias
Social Marketing: Improving the Quality of Life (2002) 26 copias
B2B Brand Management (2006) 25 copias
Marketing Places (1993) 24 copias
Strategic Marketing for Educational Institutions (1985) 24 copias
The MARKETING OF NATIONS (1997) 20 copias
Fundamentos de Marketing (2003) 20 copias
Administração de Marketing. Analise, Planejamento, Implementação E Controle (Em Portuguese do Brasil) (1998) 20 copias
Ingredient Branding: Making the Invisible Visible (2010) 19 copias
Direccion de marketing (1999) 17 copias
Up and Out of Poverty: The Social Marketing Solution (2009) 16 copias
Marketing in the Public Sector: A Roadmap for Improved Performance (2005) 15 copias
Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System (2008) 15 copias
Marketing Management , 15 Ed (2015) 13 copias
Marketing 4.0 (1900) 13 copias
The New Competition (1985) 12 copias
Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line (2012) 12 copias
Marketing 5.0: Technology for Humanity (2021) 12 copias
Think ASEAN! Rethinking Marketing toward ASEAN Community 2015 (2007) 11 copias
Marketing in Australia (1983) 10 copias
Marketing Management 14th Ed. By Philip Kotler (International Economy Edition) (2011) 10 copias
Market Your Way to Growth: 8 Ways to Win (2012) 10 copias
The Quintessence of Strategic Management What You Really Need to Know to Survive in Business (2010) 10 copias
Mercadotecnia (1982) 10 copias
Marketing-Management (2007) 9 copias
Attracting Investors: A Marketing Approach to Finding Funds for Your Business (2004) 8 copias
Marketing management. 13th edition (2003) 8 copias
La ciencia del caos (2009) 7 copias
Dirección de la Mercadotecnia : Análisis, Planeación, Implementación y Control (1993) 6 copias
MARKETING: VERSION PARA LATINOAMERICA (2007) 6 copias
Democracy in Decline: Rebuilding its Future (2016) 6 copias
Repositioning Asia: From Bubble to Sustainable Economy (2000) 5 copias
Marketing : de essentie 5 copias
Power Electronics: Devices, Circuits and Applications (1993) 5 copias
Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations (2001) 5 copias
Marketing management and strategy : a reader (1984) — Editor — 5 copias
Marketing 4.0 (2017) 4 copias
Marketing de Crescimento (Em Portugues do Brasil) (2013) 4 copias
Think New ASEAN! (2014) 4 copias
Marketing Para Turismo - 3b: Edicion (Spanish Edition) (2003) 4 copias
Marketing 5.0 (Spanish Edition) (2021) 4 copias
Marketing management (Third edition) (2016) 4 copias
Os 10 pecados mortais do marketing (2019) 4 copias
O Capitalismo Posto à Prova Soluções para um sistema económico em crise (Portuguese… (2015) 3 copias
Marketing 4.0 : Le passage au digital (2017) 3 copias
Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities (2014) 3 copias
Marketing internacional de lugares y destinos : estrategias para la atracción de clientes y negocios en Latinoamérica (2007) 3 copias
Marketing Management, 15e Edition (2017) 3 copias
Marketing Management Plus New MyMarketingLab with Pearson eText -- Access Card Package (14th Edition) (2011) 3 copias
Vencer no caos (2009) 3 copias
Inovativní marketing : jak kreativním myšlením vítězit u zákazníků (2005) 3 copias
Marketing Strategy from the Masters (Collection) (2010) 3 copias
Marketing for Health Care Organizations (1986) 3 copias
Principles of Marketing: Instructor's Manual w/ Video Guide (2006) 3 copias
Marketing 5.0 - Tecnologia para a humanidade (Em Portugues do Brasil) (2019) 3 copias
El marketing más eficaz (2001) 3 copias
Marketing em Ação: Uma Nova Abordagem para Lucrar, Crescer e Renovar 3 copias
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability (2023) 3 copias
Kotler:Marketing (2006) 3 copias
Study Guide for Principles of Marketing (2007) 3 copias
Online Course Pack: Principles of Marketing European Edition 3e with Online Course: AND Marketing Generic OCC PIN Card (2004) 2 copias
Markedsføringsledelse (2005) 2 copias
Test Item File (2002) 2 copias
Marketing turístico (2011) 2 copias
Cases and Readings for Marketing for Non-profit Organizations (1983) 2 copias
Las preguntas más frecuentes de marketing (Bolsillo) 2 copias
Marketinaren oinarriak (2014) 2 copias
Marketing for Nonprofit Organizations 2 copias
A'dan Z'ye Pazarlama (2007) 2 copias
Marketing Management- Custom Edition for University of Phoenix (Custom Edition for University of Phoenix, taken from "A… (2002) 2 copias
Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System (2021) 2 copias
Marketing per manager. Capire il marketing made in Italy (2014) — Autor — 2 copias
Marketing 6.0: The Future Is Immersive (2023) 2 copias
Marketing Management, An Asian Perspective (4th Edition) (2006) 2 copias
Marketing essentials (1984) 2 copias
Marketing Management, 7th, Seventh Edition (1991) 2 copias
Introdução ao Marketing (2000) 2 copias
Marketing sem Segredos, O (2004) 2 copias
Principles of Marketing [RENTAL EDITION] (18th Edition) (2020) 2 copias
Marketingo valdymo pagrindai (2007) 2 copias
As Minhas Aventuras no Marketing (Portuguese Edition) (2015) 2 copias
Gestao De Marcas Em Mercados B2B (Em Portuguese do Brasil) (2007) 2 copias
Marketing Essencial (2004) 2 copias
Retail 4.0: 10 reglas para la era digital (2018) 2 copias
Marketing v otázkách a odpovědích (2005) 2 copias
Mercadotecnia para hotelería y turismo (1997) 2 copias
UPRAVLJANJE MARKETINGOM (1994) 2 copias
High visibility Kotler over marketing en imago (1990) 2 copias
Instructor's Manual for Marketing Management (2005) 2 copias
MARKETING MANAGEMENT 14E, PACK PREMIUM FR/ENG (INCLUT LIVRE EN FRANCAIS, MYLAB ET ETEXT EN ANGLAIS) (2012) 2 copias
Marketing Management, Instructor's Manual (2012) 2 copias
Transformational Sales Making a Difference with Strategic Customers (2015) 2 copias
Australian marketing management (1980) 2 copias
Marketing Decision Making: A Model-building Approach (Holt, Rinehart and Winston marketing series) (1971) 2 copias
Marketing : een inleiding 2 copias
El Marketing de las Naciones: Una Aproximación Estratégica a la Creación de la Riqueza Nacional [338.9 / KOT] (1998) 2 copias
neue Dimension des Marketings,die: Vom Kunden zum Menschen (2010) 2 copias
Principles of Marketing, Annotated Instructor's Edition (1991) 2 copias
Il futuro del marketing: investire e fare business nelle grandi città ad alto tasso di crescita (2014) 2 copias
over het creëren, winnen en beheersen van markten 1 copia
Seminario audiovisual de management: Marketing. Cómo convertir la marca en referente. 1 copia
Box Philip Kotler (Portuguese Edition) 1 copia
Le marketing en mouvement (2002) 1 copia
Marketing 5.0 Tecnologia para a Humanidade 1 copia
Marketing Estratégico para a Área da Saúde (2010) 1 copia
Marketing Lateral Novas Técnicas para Encontrar Ideias Inovadoras 1 copia
Marketing 3.0 Do produto e do consumidor até ao espírito humano (Reimpressão) 1 copia
Marketing para Serviços Profissionais 1 copia
Marketing 4.0 - Versão Exclusiva Amazon 1 copia
FAQ Marketing : Tout ce que vous avez toujours voulu savoir sur le marketing (2005) 1 copia
Marketing 4.0 - eBook 1 copia
Success in Social Marketing: 100 Case Studies From Around the Globe (2022) 1 copia
Marketing Management 3rd Edition 1 copia
Marketing 5.0: Technologie für die Menschheit (2021) 1 copia
Marketing para organizações que não visam lucro 1 copia
Introduccion Al Marketing - 2 Edicion Europea (Spanish Edition) (2000) 1 copia
8 estratégias de marketing para crescer: Dicas práticas para desenvolver seu negócio (Portuguese Edition) 1 copia
Kotleri turundus : [kuidas luua, võita ja valitseda turgusid] 1 copia
Marketing Management Plus MyLab Marketing with Pearson eText -- Access Card Package (15th Edition) (2015) 1 copia
Princípios de Marketing 1 copia
Marketing para o século XXI (2021) 1 copia
Marketing Público 1 copia
Administração de Marketing - Análise, planejamento e controle - Vol. 2 1 copia
Principle of managmen 1 copia
Marketing Management - Analysis, Planning, Implementation and Control 1 copia
Il marketing dalla A alla Z (Mondo economico) (2011) 1 copia
Kotler ve Pazarlama (2003) 1 copia
Social Marketing für eine bessere Welt: Praxishandbuch für Politik, Unternehmen und Institutionen (2010) 1 copia
Marketing Management & Strategy, a Reader, 3rd Edition, (1984) 1 copia
Administração de marketing, v. 2 : análise, planejamento e controle 1 copia
Marketing Management in China (2008) 1 copia
Marketing: Student Guide (2001) 1 copia
Turunduse vaatenurgad A-st Z-ni : 80 mõistet, mida iga juht peaks teadma (2003) 1 copia
Readings in Marketing Management (1972) 1 copia
A'dan Z'ye Pazarlama 1 copia
Los 10 pecados capitales del marketing / Ten Deadly Marketing Sins (Spanish Edition) (2022) 1 copia
Marketing-Management. Mit eLearning-Zugang "MyLab | Marketing-Management": Konzepte-Instrumente-Unternehmensfallstudien… (2017) 1 copia
Marketing para o Século XXI - Como Criar , Conquistar e Dominar Mercados (2009) 1 copia
Why Poverty Hurts Every One of Us (2009) 1 copia
Marketing 5.0. Tecnología para la humanidad 1 copia
Marketing - Edição Compacta 1 copia
Marketing Edição Compacta 1 copia
Student Study Guide (2005) 1 copia
Les Clés du marketing (2003) 1 copia
Marketing can ban: Marketing essentials 1 copia
TEN DEADLY MARKETING SINS: SIGNS AND SOLUTIONS 1 copia
MARKETING INSIGHTS FROM A TO Z.... 1 copia
La concurrence totale (1987) 1 copia
Tiep thi 4.0 (Marketing 4.0) 1 copia
Pazarlama 4.0 (2018) 1 copia
Marketing Contra a Pobreza (Em Portuguese do Brasil) (2010) 1 copia
Marketing management Analysis, planning, implementation, and control. 9th edition 1 copia
Marketing Management 3rd edn (2016) 1 copia
Marketing du tourisme et de l'accueil (French Edition) (2016) 1 copia
Philip Kotlers Marketing-Guide: Die wichtigsten Ideen und Konzepte (2004) 1 copia
Marketing menedzsment elemzés, tervezés, végrehajtás és ellenőrzés (2004) 1 copia
Principles of marketing : an Asian perspective (2012) 1 copia
Review Copy (2003) 1 copia
Conquistando Mercados Mundiais (Em Portuguese do Brasil) (2015) 1 copia
La ciencia del Caos. El Managerment y el Marketing en la era de las turbulencias 1 copia
Marketing Management: Analysis, Planning, and Control (Fourth Edition) 1 copia
Marketing 3.0, acción empresarial. 1 copia
Social Marketing: An Approach to Planned Social Change 1 copia
Marketing Management Millenium Edition 1 copia
Aggiungere valore a un prodotto con componenti di qualità. L'importanza dell'ingredient branding (2013) 1 copia
Marketing podle Kotlera : jak vytvářet a ovládnout nové trhy (2000) 1 copia
Marketing für Nonprofit-Organisationen Dt. Übers. von Heidi Reber u. Gerhard Reber (1978) 1 copia
Marketing a management 1 copia
MM Marketing Management Eleventh Edition (2003) 1 copia
Marketing Essencial. Conceitos, Estratégias e Casos (Em Portuguese do Brasil) (2013) 1 copia
Moderní marketing : 4. evropské vydání (2007) 1 copia
MARKETING INSINGHTS FROM A TO Z 1 copia
Principles of Marketing, Eighth Canadian Edition, with MyMarketingLab (2010) 1 copia
Marketing Management Quiz (2017) 1 copia
Análisis, Planeación y Control 1 copia
Marketing, management - 10. rozšířené vydání 1 copia
Marketing, management - analýza, plánování, realizace, kontrola 1 copia
Marketing en el sector público (Spanish Edition) (2007) 1 copia
La salida programada del producto débil 1 copia
DOP : društveno odgovorno poslovanje : suvremena teorija i najbolja praksa (2009) 1 copia
Dešimt mirtinų rinkodaros nuodėmių: požymiai ir sprendimai 1 copia
Il marketing del nuovo millennio (2010) 1 copia
Marketing 4.0. Dal tradizionale al digitale (2017) 1 copia
Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits (2019) 1 copia
Marketing management. Ediz. mylab. Con eText. Con aggiornamento online (2017) 1 copia
Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers (2019) 1 copia
El Marketing Se Mueve (2002) 1 copia
Marketing Managment Analysis Planning and Contract 1 copia
Administração de Marketing - 12. Edição 1 copia
MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management (2015) 1 copia
Explorador de obras

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Etiquetado

Conocimiento común

Nombre canónico
Kotler, Philip
Fecha de nacimiento
1931-05-27
Género
male
Nacionalidad
USA

Miembros

Reseñas

Chaotics: The Business of Managing and Marketing in… por Philip Kotler
Desde Leader Summaries recomendamos la lectura del libro La ciencia del caos, de Philip Kotler y John A. Caslione.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: liderazgo, gestionar situaciones de crisis.
En el siguiente enlace tienes el resumen del libro La ciencia del caos, Estrategias empresariales para superar una crisis económica: La ciencia del caos… (más)
 
Denunciada
LeaderSummaries | 2 reseñas más. | Dec 13, 2014 |
Mercadotecnia para hotelería y turismo por Philip Kotler
El personal que trabaja en los negocios relacionados con el turismo y la hospitalidad debe orientarse hacia los clientes, pues forman parte del producto que su empresa vende...
 
Denunciada
Assunta | Sep 21, 2010 |
El Marketing según Kotler. Cómo crear, ganar y… por Philip Kotler
Desde 1969, los libros sobre marketing de Philip Kotler han vendido más de tres millones de ejemplares, han sido traducidos a dieciocho idiomas y han llegado a cincuenta y ocho países, donde año tras año se les ha recibido como el "evangelio del marketing"
 
Denunciada
Assunta | 2 reseñas más. | Sep 2, 2010 |
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Estadísticas

Obras
215
También por
6
Miembros
4,159
Popularidad
#6,052
Valoración
½ 3.7
Reseñas
36
ISBNs
924
Idiomas
27

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