Oren Klaff

There is a good idea here -- using psychology and human behavior to optimize pitching. However, I found the PUA terminology and general huckster-sales version of business to be perpetually off-putting. I'd rather read something like Thinking Fast and Slow instead. There were a few additional insights specific to pitching (control of time and availability, venue), but nothing really novel.

I was torn between a 1 (dude is fairly obnoxious) and a 5 (the core concept of using different appeals to emotion and human behavior). I'd probably overall recommend reading the book (it is short) but not as your first or only resource about pitching. He presents his ideas clearly, so I'll bump it up to 4/5.
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Pitch Anything is the perfect mix of concept, cases and cognitive theory. Klaff knows his craft from first-hand experience, and the written text is as compelling as he likely is when in person, in the moment. What I most appreciate about this book is the underlying foundation Klaff lays out, based on how our brains actually work. However, he quickly moves into applying the principles. As I read, I kept thinking about the TV show Shark Tank. The most successful pitches seem to follow distinct elements outlined in this book - the ones that win and the ones that at least keep from getting sideways. This is one of those books you need to read and then quickly start practicing. I highly recommend it, but maybe it's not right for you.… (más)