Arthur Kallet (1902–1972)

Autor de 100,000,000 Guinea Pigs: Dangers in Everyday Foods, Drugs, and Cosmetics

2 Obras 34 Miembros 1 Reseña

Obras de Arthur Kallet

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100,000,000 Guinea Pigs: Dangers in Everyday Foods, Drugs, and Cosmetics (1933) 33 copias

Counterfeit - not your money but what it buys, (1935) 1 copia

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Conocimiento común

Fecha de nacimiento: 1902-12-15
Fecha de fallecimiento: 1972-02-24
Género: male
Nacionalidad: USA
Ocupaciones: engineer
executive
Organizaciones: Consumers Research
Consumers Union
Consumer Reports
The Medical Letter
Buyers Laboratory

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Counterfeit - not your money but what it buys, por Arthur Kallet

Fascinating reading. An early (1935) work regarding deceptive advertising. I understand that the author was one of the founders of the Consumers Union - the folks who publish Consumer Reports. If you can get your hands on this and are interested in the history of advertising in the early 20th Century I highly recommend doing so. I got my copy through an interlibrary loan. Maybe it is available as an ebook.

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GanneC | Jan 28, 2016 |

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