Marc Gobé

Emotional Branding - By Marc Gobé

This book is more like a textbook. It comes from a person who has been working in Branding business for years and has observed the changes in the industry. He is in the emotional aspect of the product. How a brand engages consumers on the level of the emotions. He explains that branding is about mind and emotion share not market share. He explains the "10 Commandments of Branding" (everyone in business needs to read this).

He also keeps his brand active on Twitter and Facebook in a way that is not totally self-serving. This just reinforces what he teaching about branding in his book. The book is divided into sections which cover the four pillars for Emotional Branding: relationship, sensorial experiences, imagination and vision. He covers the customers up to Y generation. If you are going after Teens and Tweens, then you won't find much on that in this section. He devotes time to the different races, gay and lesbian consumers as well as the women's market. He covers how to use shape, touch and sound in your store. Emotions sway everyone's buying power, so why not put it to use for your business? He discusses packaging and ends the book with some great ideas on what to do with your website.

You won't fly through this book; however, you will have specific ideas on how to improve your customer's experience. And if you are smart, you will execute them. This book is a California 8!

Dr. Letitia S. Wright, D.C. is the host of the Wright Place TV Show, now in it's 10th year on the cable television. The show has strategies and tips for business owners and can be seen online at http://www.wrightplacetv.com Grab your free audio and learn how to get publicity for your business.

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