Barry J. Farber

Editorial Reviews
Book Description
The world of sales is not what it used to be. Customers are more sophisticated-they demand not only quality products, but beyond-the-call-of-duty customer service and ongoing relationships as well. Today's sales professional must demonstrate honesty and integrity and reach a high level of competency in building rapport and understanding the customer's needs and wants. Superstar Sales Secrets is a comprehensive guidebook for beginners as well as a concise reference for the seasoned pro. It cuts away all the fluff and "theory" of selling and gets right down to the core skills that every salesperson needs to know. This revised edition covers every step in the sales cycle, from staying motivated to prospecting for new business, making powerful presentations to the follow-up after the sale, and taking advantage of today's technologies to building stronger relationships with customers. --This text refers to the Paperback edition.

Book Info
Concise reference for the seasoned pro. Packed with checklists, action plans and inspiring quotes for every stage of the sales process. Paper. DLC: Selling.


1 of 2 people found the following review helpful:
Insightful!, May 7, 2004
Reviewer: Rolf Dobelli (Luzern Switzerland) - See all my reviews
(TOP 50 REVIEWER) (REAL NAME)
There is no difference of opinion about how successful salespeople become and remain successful. You can read long books, philosophical books and books filled with examples and inspiration. The rules are virtually the same. There are no secrets in Barry J. Farber's book, but there are lots of verities. It is a brief, repetitive and yet comprehensive compilation of the basics. You learn what you ought to do and then you get a check list that you can use to monitor your progress. This is a simple, short and fairly complete presentation for any new salesperson. It lacks a treatment of the preliminary closing techniques that are important in discretionary buys, but that is all that is missing. Because it is thorough and clear, recommend this handy manual to sales trainers and aspiring salespersons who want a tidy, well-organized presentation on fundamental sales strategies.

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1 of 3 people found the following review helpful:
a must read for the business community, November 17, 1999
Reviewer: A reader
Barry Farber helps you focus on what is crucial to selling and gives practical guidance on how to achieve and succeed!… (más)