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3 Obras 277 Miembros 15 Reseñas 1 Preferidas

Sobre El Autor

Douglas Edwards was the director of consumer marketing; and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users. Before joining Google, Edwards was the online brand group manager for the San Jose Mercury mostrar más News and the Novosibirsk correspondent for the public radio program Marketplace. mostrar menos
Créditos de la imagen: via YouTube

Obras de Douglas Edwards

Etiquetado

Conocimiento común

Fecha de nacimiento
1958
Género
male

Miembros

Reseñas

Better than your average business book..
 
Denunciada
frfeni | 14 reseñas más. | Jan 31, 2021 |
Interesting stuff. However, I hated how there would be all this grim foreshadowing every few chapters that would... peter out into nothing. Truly an irritating stylistic tic.
 
Denunciada
being_b | 14 reseñas más. | Jan 8, 2020 |
An entertaining look at the early days of Google.
½
 
Denunciada
ffifield | 14 reseñas más. | Nov 2, 2018 |
Author Douglas Edwards was already an experienced marketer when he started working for Google as its online brand manager. This was in 1999, long before Google went public in 2004. In I'm Feeling Lucky, he gives his inside perspective of Google's transformation from a Silicon Valley startup to a Wall Street behemoth. His focus on the wrangling between business units, as smart people grabbed onto the live wire vision of founders Larry Page and Sergey Brin and implemented it, was the right approach for me.

I worked in the I.T. industry during the time recounted in this book (1999-2005) and was too busy slinging code to care about the corporate side of the tools I was using - tools like Netscape's browser, Google's toolbar, and Yahoo email. This book opened my eyes to insider connections and business deals that happened during that era, and now after the dust has settled a bit, it's interesting to see where some of these titans are today.

The author is an accomplished wordsmith and his memoir is substantive, with well-thought-out sections and chapters. Readers looking for salacious personal gossip will not find it here, but there are plenty of revelations about the decisions and the cast of dreamers who made them, laying the foundation for what Google is today.
… (más)
 
Denunciada
ReneEldaBard | 14 reseñas más. | Oct 15, 2018 |

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Estadísticas

Obras
3
Miembros
277
Popularidad
#83,813
Valoración
½ 3.5
Reseñas
15
ISBNs
25
Idiomas
2
Favorito
1

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