Sobre El Autor
Richard Earle's advertising career has spanned more than thirty years. Along with his commercial work he has also created several awardwinning public service campaigns, including the Keep America Beautiful "Crying Indian" series and the first national anti-drug abuse campaign for the National mostrar más Institute of Mental Health. As creative director on Johnson & Johnson's Tylenol brand, he was responsible for all strategy and advertising leading to the brand's survival after two separate tampering incidents. The story of that remarkable recovery is widely studied by business schools throughout the world. He lives in Gloucester, Massachusetts mostrar menos
Obras de Richard Earle
Etiquetado
Conocimiento común
Todavía no hay datos sobre este autor en el Conocimiento Común. Puedes ayudar.
Miembros
Estadísticas
- Obras
- 6
- Miembros
- 42
- Popularidad
- #357,757
- Valoración
- 3.0
- ISBNs
- 16