Tom Doctoroff
Autor de Billions: Selling to the New Chinese Consumer
Sobre El Autor
Tom Doctoroff is the Asia Pacific CEO for J. Walter Thompson, the author of Billions, and a leading authority on marketing in China and Chinese consumer culture. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio and has been featured in the Financial Times, Bloomberg mostrar más Businessweek, The Wall Street Journal, and The New York Times, among others. He is also a columnist for the China Economic Review and the Chinese magazine Global Entrepreneur. Doctoroff is the recipient of the Magnolia Government Award, the highest honor given by the Shanghai municipal government to non-citizens, and was selected to be an official torchbearer for the Beijing 2008 Olympics. mostrar menos
Obras de Tom Doctoroff
Etiquetado
Conocimiento común
- Género
- male
- Nacionalidad
- USA
- Lugar de nacimiento
- Detroit, Michigan, USA
- Lugares de residencia
- Shanghai, China
Hong Kong, China - Ocupaciones
- advertising
Miembros
Reseñas
What Chinese Want: Culture, Communism, and China's… por Tom Doctoroff
Even though this book was written by and for marketing people, which I am not, I still learned a lot from it. Well informed and entertaining.
There is nothing much to argue with here. Doctoroff is righter than most in his observations about Chinese consumer culture. Its a solid piece of work - and if there's one thing to take out, its that in China the individual is never the basic unit of society. Its always the group
Premios
Estadísticas
- Obras
- 3
- Miembros
- 93
- Popularidad
- #200,859
- Valoración
- 2.8
- Reseñas
- 2
- ISBNs
- 8