George S. Day
Autor de Investigacion de Mercados - 3 Edicion
Sobre El Autor
George S. Day is executive director of the Marketing Science Institute in Cambridge, Massachusetts, visiting professor of marketing at the Harvard Business School, and professor of marketing at the University of Toronto. He is the author of nine books.
Obras de George S. Day
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (1999) 30 copias
See sooner, act faster : how vigilant leaders thrive in an era of digital turbulence (2019) 5 copias
Innovation Prowess: Leadership Strategies for Accelerating Growth (Wharton Executive Essentials) (2013) 5 copias
Analysis for Strategic Market Decisions (West Series on Strategic Market Management) (1985) 3 copias
Wharton on Managing Emerging Technologies — Editor — 3 copias
Visão Periférica Identificação dos sinais que podem vir a criar ou a destruir o valor da sua empresa (Portuguese… (2007) 2 copias
Is It Real? Can We Win? Is It Worth Doing? Managing Risk and Reward in an Innovation Portfolio 1 copia
De marktgestuurde organisatie 1 copia
Etiquetado
Conocimiento común
- Nombre canónico
- Day, George S.
- Fecha de nacimiento
- c. 1937
- Género
- male
- Educación
- Columbia University (PhD)
University of Western Ontario (MBA)
University of British Columbia (BASc) - Ocupaciones
- professor (Marketing)
business executive - Organizaciones
- University of Pennsylvania (Wharton School of Business)
Union Carbide (Product Development Engineer)
Marketing Science Institute (Executive Director)
Miembros
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Estadísticas
- Obras
- 21
- Miembros
- 332
- Popularidad
- #71,553
- Valoración
- 3.6
- ISBNs
- 72
- Idiomas
- 4