Adam M. Brandenburger

well, probably the authors should have sticked to Game Theory- and stay clear from moving into the practicalities of business

this book, if used in practice by a novice, would either damage your business relationships (in many cases), or smack of a promotion not of co-opetition, but outright collusive practices

as the authors admit, quite a few of their suggestions would run afoul of anti-trust laws in any country that has a watchdog taking care of that...

not what you would expect from a book on the practical side of applied game theory (I have his previous book following the suggestion from a course on Game Theory from Yale, available online for free: http://oyc.yale.edu/economics/econ-159)

but it is still entertaining and worth reading, as a set of additional readings if you are coaching somebody on business ethics, as it obviously raises more questions than it answers (also if the authors give a try at Kotler-esque or McCormack-style advice): its title could be changed into "game theory for evil geniuses or wannabe godfathers"...… (más)