Fotografía de autor
9+ Obras 299 Miembros 3 Reseñas 1 Preferidas

Sobre El Autor

Leonard L. Berry holds the JCPenney Chair of Retailing Studies, and is Professor of Marketing and Director of the Center for Retailing Studies, at Texas AandM University. A former national president of the American Marketing Association, he is author of On Great Service and coauthor of Marketing mostrar más Services and Delivering Quality Service, published by The Free Press. Dr. Berry received the 1996 Career Contributions to Services Marketing Award from the American Marketing Association. mostrar menos

Obras de Leonard L. Berry

Obras relacionadas

Harvard Business Review on Customer Relationship Management (2002) — Contribuidor, algunas ediciones30 copias

Etiquetado

Conocimiento común

Género
male

Miembros

Reseñas

Rarely do you get a chance to look inside a healthcare institution and see how it works; yet you get that opportunity with this book. Think twice before you say this is a lot of hype and hyperbole, since there are too many stories that back up the foundations of the book. I have experienced Mayo over the past 20 years as an outsider, as a patient but never as an employee and from my perspective, I find this book faithful to the facts. Mayo is an amazing place, so relax and enjoy learning about a great institution. The book is well written with stories and summaries that keep the management principles in focus. Whatever you do don't cheat and read the last chapter first.… (más)
 
Denunciada
Semaj666 | otra reseña | Aug 4, 2008 |
I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com.
Esta reseña ha sido denunciada por varios usuarios como una infracción de las condiciones del servicio y no se mostrará más (mostrar).
 
Denunciada
toddsattersten | May 8, 2009 |

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Obras
9
También por
1
Miembros
299
Popularidad
#78,483
Valoración
4.2
Reseñas
3
ISBNs
19
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2
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