Sobre El Autor
He was senior Vice President of Marketing at Starbucks from 1995-1998. He spent seven years as a worldwide head of advertising for Nike, where he launched the "Bo Knows" & "Just Do It" campaigns & helped grow the sneaker industry brand from $800 million to nearly $5 billion in sales. He is mostrar más currently an independent brand consultant. (Bowker Author Biography) mostrar menos
Obras de Scott Bedbury
Etiquetado
Conocimiento común
- Género
- male
- Lugares de residencia
- Seattle, Washington, USA
- Ocupaciones
- brand consultant
- Organizaciones
- Starbucks (senior VP of marketing)
Nike (head of advertising)
Miembros
Reseñas
A New Brand World: Eight Principles for Achieving… por Scott Bedbury
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
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- 160
- Popularidad
- #131,702
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- 3.2
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- 3
- ISBNs
- 6
- Idiomas
- 1