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Cargando... Marketing Research (edición 2007)por Peter M. (Peter Michael) Chisnall (Autor)
Información de la obraMarketing Research por Peter M. Chisnall
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The sixth edition of this established text provides a comprehensive yet concise introduction to the key concepts of marketing research. Fully revised and updated, this text takes a qualitative approach to contemporary practice in marketing research, covering developments in statistics software packages (SPSS). Taking on board the rapid changes in computerized research, and coverage of the Internet and email has been added. Presented in colour, the book introduces new case material to illustrate important concepts, and improved features such as key terms, study questions and chapter summaries encourage students to revise and test their understanding of each chapter. Supporting resources for lecturers and students are available at www.mcgraw-hill.co.uk/textbooks/chisnall. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.83Technology Management and auxiliary services Management Of MarketingClasificación de la Biblioteca del CongresoValoraciónPromedio: No hay valoraciones.¿Eres tú?Conviértete en un Autor de LibraryThing. |