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Cargando... Chief Culture Officer: How to Create a Living, Breathing Corporationpor Grant McCracken
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In many ways, Chief Culture Officer is no different from the management tomes that have preceded it. In his attempt to resuscitate the corporation, McCracken seems to have forgotten his premise: that independent culture must be harvested in the wild by CCOs.
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. No se han encontrado descripciones de biblioteca. |
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