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Cargando... Googled: The End of the World as We Know It (2009 original; edición 2011)por Ken Auletta
Información de la obraGoogled: The End of the World As We Know It por Ken Auletta (2009)
   Actualmente no hay Conversaciones sobre este libro.   ) Baku-X | Jan 10, 2017 |  Google is also a technology that is totally driven by engineering and algorithms, realistic and current news as reported by NYT and CNN appear on page 3 and however Google has been able to successfully monetize only 1 of it's over 150 stable of products. So build in the human factor and some AI and I think this ship will be nuclear powered and fit for unlimited sailing. danoomistmatiste | Jan 24, 2016 | This is an interesting book if you know next to nothing about Google. Much of the information about Google's primary founders and its beginning history is already known. Auletta has done a fine job of collecting all of the pertinent information on Google, it's founders, and the many important people that have joined Google to make it as it is today, but it can be confusing even so to track all of these people when reading. Being a little more than halfway through I'm not sure I'll finish this book. This is in large part because I'm not sure enough of what I devote the time to read will be new to me. (  ) RalphLagana | Jan 23, 2016 | Google is also a technology that is totally driven by engineering and algorithms, realistic and current news as reported by NYT and CNN appear on page 3 and however Google has been able to successfully monetize only 1 of it's over 150 stable of products. So build in the human factor and some AI and I think this ship will be nuclear powered and fit for unlimited sailing. kkhambadkone | Jan 17, 2016 | This was a comprehensive look at google. Auletta dove into the deep in and explores how Google really looks out for the user. They believe information should be free. Throughout the book, we get a look at multiple industries that have been as Auletta coined it "Googled" Google really has changed the way that people use the internet, and how they get their information. One thing Google has tried to do since its inception was to be the greatest search engine and to lead people to the most visited sites quickly and more efficient than any other search engine. ( ) JWarrenBenton | Jan 4, 2016 |
 Auletta's thorough, readable account of how the world has become Googled makes you long for the future chapters in the company's history. The book, more fair-minded reportage than a polemic, leaves us with a telling portrait of a paradigm-altering company, which in 11 years has utterly transformed the business and media landscape, but which also suffers at times from the sort of myopia that comes from determinedly left-brain thinking.  I read the book in three huge gulps and learned a lot — about Google’s “cold war” with Facebook, about Google’s tussles with Viacom, about Google’s role in the “Yahoo-Microsoft melee” and about Google’s gradual estrangement from its former ally, Apple... But what Auletta mainly does is talk shop with C.E.O.’s, and that is the great strength of the book.  Given the absence of a shapely narrative or a strong point of view, Googled reads as a timeline skimming across the key moments in the company's history and providing rote miniature profiles of the key players. It suffices as a reference book, but few of its points could not be discovered by a Google search in a fraction of a second.
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. No se han encontrado descripciones de biblioteca. |
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