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Cargando... The neglected firm : every manager must manage two firms : the present one and the future onepor Jorge Alberto Sousa de Vasconcellos e. Sa
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Every manager has to handle two firms simultaneously--the present and the future one. The first is managed through the functional departments: marketing, finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organizations to approach these issues. No se han encontrado descripciones de biblioteca. |
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![]() GénerosSistema Decimal Melvil (DDC)658.4012Technology Management and auxiliary services Management Executive Planning, control, strategy StrategyClasificación de la Biblioteca del CongresoValoraciónPromedio:![]()
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