The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising.Understand the role of executive director, fundraisers, programmanagers, and volunteers in the win-win framework, the importanceof listening, the case for a donor-centered approach, and thedirect ways these concepts can be applied in a variety offundraising settings. Includes numerous real-world examples takenfrom the author's own experience as chief philanthropy officer innonprofits and as a leader in a well-known national nonprofitconsulting company.   Thomas D. Wilson is the vice president and western regional managerfor Campbell & Company. His career in fundraising spans morethan 25 years and includes building successful campaigns frominception, reinvigorating stalled initiatives, and board/stafftraining.