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Cargando... Groundswell: Winning in a World Transformed by Social Technologies (edición 2008)por Charlene Li, Josh Bernoff
Información de la obraGroundswell: Winning in a World Transformed by Social Technologies por Charlene Li
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. this is a bit dated by 2018, but I found it to be very valuable. Loads of details on how people use social media and internet sites. ( ) If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it is through facebook, blogging, twitter, or goodreads, viral marketing gives businesses a new way to connect with customers. Got to get clicking! sin reseñas | añadir una reseña
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to evaluate new social technologies as they emerge, determine how different groups of consumers are participating in social technology arenas, apply a four-step process for formulating your future strategy, build social technologies into your business Groundswell is required listening for executives seeking to protect and strengthen their company's public image. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)303.4833Social sciences Social Sciences; Sociology and anthropology Social Processes Social change Causes of change Development of science and technology Communication, information technologyClasificación de la Biblioteca del CongresoValoraciónPromedio:
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