Winning the NBA Championship in 2008.Losing in the NBA Finalsin 2010. Though they were completelydifferent endings, emotionally, bothwere amazing learning opportunities thatauthor, Kevin Eastman, experienced as amember of the Boston Celtics coachingstaff. These events, and many others fromKevin's forty-plus years in the game, havemotivated him to write Why the Best Arethe Best.Kevin will take you behind thescenes and share an up-close look athow and why the best are the way theyare. Why the Best Are the Best examinesstrategies to help you overcome mistakesand failures, as well as ways to turn theminto your own personal success plan.More importantly, this book will helpyou see that these same mindsets, habits,and strategies are not just for elite athletesor the otherwise famous. We can all insertthem into our lives and careers to help usbecome our best.The best are the best, in part, becauseof the words they choose to live by. Thebest individuals and teams define theirwords, respect the power of those words,and use those words as a foundation forall they do. This book provides the 25Power Words that will help you learnfrom the best to create a framework andmindset to become your best."... Kevin has a unique way of taking the most important components of success--leadership, team building, and personal development--and simplifying them tothe point that we can immediately insert them into our lives, careers, and teams. " JAY WRIGHT Head Coach, Villanova University; NCAA Champion 2016, 2018"... He [Kevin Eastman] has worked with NBA all-stars, Hall of Fame players,and thirteen- to fifteen-year olds wanting to make their high school team. Inevery situation, he has worked to make them better and cared equally aboutthe person, regardless of stature...." ROY WILLIAMS Head Coach, University of North Carolina;NCAA Champion 2005, 2009, 2017; Basketball Hall of Fame Inductee"... Kevin personifies what General Martin Dempsey calls the three mostimportant principles of leadership: character, competence and humility.... Hishumility is inspiring, as is his willingness to share his knowledge...." JAY BILAS ESPN Basketball Analyst"... Each chapter is laced with "wisdom bombs" making this a compulsoryread for teams in any sport and teams in the ever-competitive corporate worldas well." GEORGE RAVELING Former College Basketball Head Coach;Basketball Hall of Fame Inductee"Kevin is one of the best speakers and teachers I have come across in theprofession. If you want to learn more about leadership, coaching, self-motivation,or taking your team or yourself to the next level of performance,this book is a must read." ERIK SPOELSTRA Head Coach, Miami Heat; NBA Champion 2012, 2013