The exhibition Avant-Garde Applied (1890-1950) and its accompanying catalogue present close to 700 works by 250 artists from nearly thirty countries - including original designs, maquettes, preparatory studies, and photomontages; posters, books and journals; and even postcards and small-scale objects. These works constitute a visual history of the impact of Avant-Garde ideals in the areas of graphic design and specially typography, from its antecedents in the last decade of the nineteenth century through the first half of the twentieth. The exhibition showcases the works of a long list of Avant-Garde artists, typographers and designers, pioneering artists of graphic design such as Max Bill (1908-1994), Fortunato Depero (1892-1960), Oskar Kokoschka (1886-1980), El Lissitzky (1890-1941), Filippo Tommaso Marinetti (1876-1944), Laszlo Moholy-Nagy (1895-1946), Liubov Popova (1889-1924), Aleksandr Rodchenko (1891-1956), Kurt Schwitters (1887-1948), Jan Tschichold (1902-1974) and Theo Van Doesburg (1883-1931), among many others. The featured works come from two important international private collections: Merrill C. Berman, New York, and Jose Maria Lafuente from Santander, Spain. The selection of the works on exhibition, which span more than a half century, is based not only on historical criteria but on the transformative conceptual and thematic approaches of the Avant-Garde and turns on dual axes: the rendering of images and words in Avant-Garde graphic design and in the typographic revolution that this imposed on the field - foreword.