The Florentine painter Sandro Botticelli (1445-1510) is celebrated as one of the most important painters of the Italian Renaissance. His paintings have been endlessly reproduced and interpreted. His motifs - widely borrowed and adapted - have gone out into the world, often at a considerable remove from the originals. Indeed, they can take us so far away from the actual paintings by Botticelli that the artist's name has come to stand for fashion and lifestyle, with no mention at all of his work. Products are named after him, displays of popular culture follow patterns established by him, and individual figures, chief among them his iconic Venus, have become part of the collective visual memory. Botticelli's fame today was by no means a foregone conclusion. Quickly forgotten after his death, he was only rediscovered in the nineteenth century. The English Pre-Raphaelites and their admiration for Botticelli's work were instrumental in ushering in an extraordinary renaissance that went on to captivate the imagination of a growing circle of artists and, eventually, to enchant the public at large. Since then, Botticelli's work has been interpreted in many different ways. Yet it continues to raise a multitude of questions. How does a painter acquire international fame? What made Botticelli a pop icon? Why are his works considered timeless? What is it that makes him so 'European' that his Venus appears on the obverse of a 10 cent euro coin? What we can safely say is that Botticelli, more than almost any other Old Master, inspired and continues to inspire modern and contemporary art. Exhibition: Berliner Gem©Þldegalerie, Berlin, Germany (24.09.2015-25.01.2016), Victoria & Albert Museum, London, UK (05.03-03.07.2016)