Too many business plans focus on the details most important to the managers or business owners writing them. . . and fail to address the questions most crucial to potential backers. This immensely practical and eminently readable book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes. The Standout Business Plan reveals what information backers consider essential and what is best omitted. It also shows how to address key factors such as market demand, competition, and strategy; spell out the essence of your business p