Now pre-school children can say hello to their favourite character every day Contemporary images and bright, easy text in a chunky board book with child-friendly rounded corners. Noddy is back With a brand new 100-episode TV series, a hit video and his very own pre-school magazine, the Toyland taxi driver is set to be a children's favourite into the 21st Century and beyond Everyone knows Noddy - recent research shows 100 percent awareness. Trusted by parents and loved by children, he's the perfect combination for a pre-school character.