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Cargando... The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling (Updated with a Bonus Chapter, New Techniques, and New Stories) [Third Printing] (edición 2006)por Annette Simmons (Autor)
Información de la obraThe Story Factor (2nd Revised Edition) por Annette Simmons
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. Such high hopes for this one but it just didn't have enough concrete advice. It all seemed way too rambling. Like she didn't really understand her audience. And perhaps most telling for me: the times she told actual stories (not often enough for my taste) I was rarely moved. Hard to listen to advice from someone whose expertise is undermined by their choices ( ) This is more of a business/public speaking book, and not a very good one at that. Very little insight into storytelling, and could have been re-titled "How to Win Friends and Influence People by Telling Stories." I knew I was in trouble when on page 30 she made the factual error stating Heaven's Gate members believed Halley's Comet was their salvation (it was actually Hale-Bopp) and spelled Halley "Haley." There are much better books on storytelling and public speaking. This one missed the mark. sin reseñas | añadir una reseña
This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals. No se han encontrado descripciones de biblioteca. |
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