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Cargando... Platform: Get Noticed in a Noisy World (edición 2012)por Michael Hyatt (Autor)
Información de la obraPlatform: Get Noticed in a Noisy World por Michael Hyatt
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. WONDERFUL book full of so many resources! Would suggest to anyone starting their own business. ( ) This book is essentially about how to promote yourself in the world of the Internet generally and of social media specifically. If you are not comfortable with self-promotion, I would recommend against reading this book. If you want to learn how to have a bigger voice in the world, this book is for you. In particular, those interested in publishing written works can benefit from Hyatt's sage advice. Hyatt, a former CEO of a "Christian" bookseller, lays out a comprehensive digital strategy that can be implemented by companies/corporations or individuals. Some of his suggestions require some start-up funding, but one can omit these suggestions if one is on a lower budget. The chapter on Twitter, in particular, is excellent and perhaps leads the world that publishes in the English language. Again, he sees technologies like Twitter not as an ends to themselves but as a means to advance whatever good message one wants to convey. (At least, I hope it would be a good message.) The source of his expertise is his time in the publishing industry. As such, he frequently refers to himself as the authority. Like with his views on technology, I read this not as narcissism but as a tool for me to use in my endeavors. Others may dissent, however. Overall, this book is helpful to learn how to build a personal brand or a platform in today's society using technology. It does an excellent job at it, too. Nice short chapters, kind of like his blog posts. I almost dropped it to 3 stars for its horrendous (okay, just tedious and outdated) Twitter chapters (okay, published 2012). It's a better reference to dip into rather than to read straight through, but it has large, very valuable chunks. And you'll come out the other side of the book with a longer reading list, which is always a plus. sin reseñas | añadir una reseña
Michael Hyatt, uno de los blogueros más importantes del mundo en el área de negocios, nos ofrece una guía práctica para crear y desarrollar una poderosa plataforma. Para tener éxito en el mercado actual, usted debe tener dos bienes estratégicos: un producto atractivo y una importante plataforma. En esta guía paso a paso, Michael Hyatt, ex gerente general y actual presidente de la editorial Thomas Nelson, lleva a los lectores, entre bastidores, al nuevo mundo del éxito en las redes sociales. Hyatt muestra lo que están haciendo ahora los autores de mayor ventas, oradores, emprendedores, músicos y otras personas creativas para conseguir clientes en el abarrotado mercado actual. Hyatt habla desde su propia experiencia, pues es el escritor de uno de los 800 blogs más importantes del mundo y tiene más de 100.000 seguidores en Twitter. Su amplia y creciente plataforma es la base de su exitosa práctica como escritor, orador y consultor. En Plataforma, Hyatt enseñará a los lectores no solo a ampliar su influencia, sino también a convertirla en dinero y construir una carrera profesional sostenible. ¿La clave Establecer una plataforma. Nunca ha sido más fácil, económico y viable que ahora... El libro incluye: estrategias comprobadas fórmulas que se pueden reaplicar fácilmente consejos útiles No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)302.3Social sciences Social Sciences; Sociology and anthropology Social Interaction Social interaction within groupsClasificación de la Biblioteca del CongresoValoraciónPromedio:
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