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Cargando... Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (edición 2009)por Adam Morgan (Autor)
Información de la obraEating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) por Adam Morgan
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.827Technology Management and auxiliary services Management Of Marketing BrandingClasificación de la Biblioteca del CongresoValoraciónPromedio:
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