The Reo Motor Car Company operated in Lansing, Michigan, for seventy years, and encouraged its thousands of workers to think of themselves as part of a factory family. Reo workers, most typically white, rural, native-born Protestant men, were dubbed Reo Joes. These ordinary fellows had ordinary aspirations: job security, decent working conditions, and sufficient pay to support a family. They treasured leisure time for family activities (many sponsored by the company), hunting, and their fraternal organizations. Even after joining a union, Reo Joes remained loyal to the company and proud o