A clear, super quick, easy-to-understand guide for new Google AdWords users Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questions Organized into lessons that distill the most crucial information on each Google AdWords topic Tips and cautions point out shortcuts, solutions, and help you avoid common pitfalls. AdWords is the Google program that places text ads next to Google searches, mobile searches, on Web sites such as Gmail, and all sorts of other sites across the Web. Sams Teach Yourself Google AdWords in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you will learn everything you need to know to quickly and easily get up to speed with Google AdWords. Step-by-step instructions walk you through the most common questions, issues, and tasks... "Did You Know?" tips offer insider advice and shortcuts... "Watch Out!" alerts help them avoid problems. Sams Teach Yourself Google AdWords in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common pitfalls, and is written in a clear easy to understand format. Google AdWords helps small businesses solve four of the biggest problems they face today: 1. Efficient advertising targeted by keyword 2. Better search engine optimization (SEO) results 3. Effective local advertising 4. Effective mobile advertising